CRM Marketing Manager, NA - East Coast US Remote

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Our Team:
Vistaprint's Marketing organization serves, inspires, and delights customers - and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers' needs and strive to exceed their expectations. Touching every element of the business, we are here to grow and build the Vistaprint brand, reach new audiences, and offer the best possible experience for every customer.
As CRM Marketing Manager, NA Customer Strategy, you will play a critical and strategic role in evaluating, launching, and iterating upon personalized customer strategies. You will work closely with channels, analytics, creative teams, and other cross-functional partners to onboard, engage, and retain Vistaprint customers by creating the most unforgettable customer experience at every interaction. The ideal candidate has expertise in developing and optimizing marketing programs across a variety of channel platforms and has a consistent track record of using marketing results, insights, and data to inform and scale successful marketing programs.

What You Will Do:

  • Formulate CRM and customer strategies in close partnership with cross-functional team members and relying on solid customer insights and analytics. Quantify the impact to rationalize the investment and help prioritize use case backlog.
  • Lead the integration of campaigns and customer centric use cases in various end-consumer touch points across site, email, call center, SMS and more.
  • Design experimentations to improve learning and evaluate value creation. Partner with analytics, Go To Market and other teams to insure successful execution.
  • Report on customer base dynamics and key CRM metrics to monitor our transformation agenda and help prioritize our CRM efforts towards maximum business impact.
  • Develop CRM methodologies and frameworks to professionalize the CRM function and continuously improve processes. Conduct knowledge transfer with internal partners.



Your Qualifications:
At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply-even if you feel that you don't meet the exact requirements.

  • 5+ years of experience working in digital strategy, with direct experience leading and/or developing Customer Lifecycle, CRM, or Personalization programs.
  • University degree in marketing or other relevant area.
  • Proficiency in using data to identify trends, establish strategies and define clear program KPIs. Comfortable with financial metrics and experimentation practices.
  • Demonstrated experience planning and implementing cross-functional programs, with strong understanding of industry and marketing channels like email, site, and SMS.
  • Experience in loyalty program design and/or performance management is a plus.
  • Highly collaborative, with excellent communication, relationship building, time management and prioritization skills. Comfortable in global organizations.



Why You'll Love Working Here:
There is a lot to love about working at Vista. We are an award winning Remote-First company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us:
Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion:
Vista exists to help our customers live their dreams. Each dream is unique - and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer:
Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
Job Segment: CRM, Call Center Manager, Call Center Supervisor, Call Center, Performance Management, Technology, Customer Service, Human Resources

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AWSDatabases
    • SmartsheetManagement
    • OutlookEmail

Location

Vista is a Remote-First organization with ability to hire in over 17 countries globally!

An Insider's view of Vista

How would you describe the company’s work-life balance?

Moving to a remote-first environment has really helped my work-life harmony, (having three children under the age of 8 can be a challenge in itself!) and as an award-winning company for flexible, remote work I was drawn to want to be a part of this.

Craig Fish

Channel Marketing Manager

What projects are you most excited about?

Vista is building an awesome new website using world class microservices architecture, working on many innovative and challenging projects and building a variety of data products. We are a very agile company and work in teams of data product owners, data scientists and data engineers. We are consistently improving ourselves and data products.

Dorina Alimadhi

Lead Data Engineer

How does the company support your career growth?

I have recently taken up a new role in Brand Activations, having worked in Marketing for two years at Vista. Remote-first removed so much pressure from the process. Asynchronous and remote work has also helped me remain in work while having a baby. Without remote-first, I would have felt more pressure to leave work to be the primary caregiver.

Stephanie Tzortzis

Program Manager, Brand Activations

How do you make yourself accessible to the rest of the team?

My favorite session of the week is the open office hours. On Thursdays, I set up a two hour meeting where I sit on our video call platform so my team can drop in and out whenever they want to is they need to have a chat with me.

Chris Goldson

Channel Marketing Manager

What is your vision for the company?

My vision as CDO is to transform Vista into one the world’s most iconic DnA-driven companies. We want all of Vistaprint to think of data like water: easily accessible, inexpensive and vital to our wellbeing. To turn this into a reality, we need to significantly grow our team massively over the next year.

Sebastian Klapdor

Chief Data Officer

What are Vista Perks + Benefits

Vista Benefits Overview

Vista strives to provide competitive compensation and benefits programs. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with flexibility to meet our team member's changing needs. Benefits include a generous medical, dental and vision plan. It also includes Flexible Spending Accounts, HSA, Commuter benefits, 401 k Plan as well as paid time off programs (volunteering, sick leave, PTO and flex time)

Culture
Volunteer in local community
Two days per year where team members can volunteer at a charity of their choice
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Vista provides employees with a flexible work schedule that includes Flexible start and end times.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Vista employees can contribute up to $2700 annually to their FSA.
Disability insurance
Short-term Disability insurance covers 100% of annual salary
Dental insurance
Our dental plan covers up to $2000 per member/ year
Vision insurance
The vision benefits plan covers $175 for glasses/year
Health insurance
Vista offers 3 seperate health plan options through Bluecross Blueshield of MA
Life insurance
Life insurance is equal to 2 times an employee's annual salary upto a maximum of 400,000
Pet insurance
Employees have the option to pick up discounted pet insurance through Nationwide
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Vista 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) matching
Vista provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 3% of an employee's annual gross pay.
Performance bonus
Charitable contribution matching
Team members are eligible for matching contributions upto $500/ year
Child Care & Parental Leave
Childcare benefits
Vista provides Backup child care assistance.
Generous parental leave
We provide up to 16 weeks of parental leave for the primary caretaker. Vista also provides 4 weeks of leave for the secondary caretaker.
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vista sponsors an annual take you child to work day which is a highlight for employees and their families.
Vacation + Time Off
Generous PTO
Vista employees receive between 15 and 20 days per year of paid time off based on years of service.
Paid volunteer time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 5 years of working at the company.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Team members can use pre-tax dollars for their transit/commuter parking needs
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Happy hours are hosted Once every two weeks.
Onsite office parking
Fitness stipend
BCBSMA members are eligible for upto $150 reimbursed annually.
Home-office stipend for remote employees
Onsite gym
Professional Development
Job training & conferences
Vista offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition reimbursement
Our tuition reimbursement plan offers an annual max of $5250
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

“The VistaBreak” is one of the most prized benefits we offer our employees. This four-week paid sabbatical was originally established to grant some well-deserved time off to loyal employees when they reach their 5-year tenure. What could you do with an extra month of paid time off?

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