Vista's Customer Experience and Marketing organization serves, inspires and delights customers - and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers' needs, and we strive to exceed their expectations. Touching every element of the business, we're here to grow and build the Vista brand, reach new audiences and offer the best possible experience for every customer.
We want a talented Senior Copywriter to join our newly formed Creative Brand team. You'll be responsible for creating integrated campaigns across all of our products and seasons. One day you may be developing a campaign that highlights our new custom design service, the next you'll be developing the creative for our holiday campaign. With each communication, you'll be helping to convey our mission: being the marketing partner for millions of small businesses around the world. We are customer-focused, and you should be too. After all, we're helping them grow their businesses and build a better future for themselves and their families.
As a member of the Brand Creative team at Vista, you are tasked with creating breakthrough, innovative, and meaningful campaigns and activations that drive the Vista brand forward. You have a passion to find new ways to reach our audience of small business owners using the latest platforms, social media and creative techniques. You thrive in a fast-paced environment and are constantly looking for ways to stretch budgets, platform constraints and timelines to their max.
As a Senior Copywriter at Vista, you are driven to create: concepts, campaigns, broadcast ads, performance marketing, social media stories -- whatever is necessary. You are resourceful, welcoming challenges, seeking solutions and removing barriers. You possess the ability to turn feedback into effective copy. You believe in collaboration, both internally and with outside agencies. You aren't precious with ideas and understand that additional perspectives help make them stronger. You are comfortable working on a globally-focused team, creating for a global market. You have a genuine respect for small/microbusinesses and are excited to be a part of a company that supports and empowers them to put their brands out into the world.
What You Will Do:
- Ideation and copywriting of cross-channel concepts and campaigns
- Work closely with Art Directors and Designers to create seamless executions where words and pictures are in support of a larger idea
- Drive excellence in the craft of copywriting: tone, style, brevity
- Work effectively to manage workload and deliverables
- Collaborate with external partners such as freelancers, agencies, production studios, etc. to create the best possible work
- Close collaboration and co-creation with cross functional global teams
- Willing and able to take creative direction and execute on feedback
- Be customer obsessed
At Vista, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!
- Agency experience. You have created campaigns for iconic brands and can work at that level on a consistent basis
- Strong conceptual skills and clear understanding of messaging and brand adherence
- Ability to communicate with both internal and external teams, and the ability to sell your ideas to internal stakeholders
- Ability to translate client strategy, business goals and consumer data into compelling concepts.
- Experience with concept creation for multi-faceted campaigns: TV, OLA/Display, Social, Digital Video and owned channels like email marketing
- An enthusiasm for creative campaigns that move all the way down the funnel - from upper funnel awareness broadcast campaigns to more direct display and email advertising
- Bachelor's degree or equivalent experience in a related field.
- 5-7 years of relevant copywriting experience
Why You'll Love Working Here:
Being at Vista means that you don't see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey - and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what's next, we're always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we're capable of. Some might call that a challenge; we just call it another great day at work.
Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation's 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista's CEO, Robert Keane, was recently honored with Comparably's Best CEOs award, listing him among the top CEOs according to employees. Vista offers numerous support systems including Employee Resource Groups like Pride, Mosaic, and Women in Technology, and special interests communities to foster awareness, respect, and inclusion within the workplace.
In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their best. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as several countries in Europe, including Spain, Germany, UK, Czech Republic, the Netherlands and Switzerland.
As an e-commerce powerhouse, Vista creates customer value (and delight) through accessible, cutting-edge technology. We are the marketing partner to millions of small businesses around the world. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vista, small businesses are able to create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design support. In 2020, Vista acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they love. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Equal Opportunity Employer:
Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
Nearest Major Market: Waltham
Nearest Secondary Market: Boston
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