Senior Marketing Writer at Rapid7
Rapid7 solutions protect Fortune 500 companies from cyber crimes in lots of clever ways. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. We’re committed to delivering the very best end-to-end experience for our customers.
As part of the Rapid7 Experience Design Studio, we help deliver our brand promise to our customers across all touchpoints. Our Senior Creative Marketing Writer will be part of the studio’s content team, which creates experiences that deliver the right information for our audiences at different stages in their journey.
Whether it is crafting compelling copy for a digital campaign or doing a deep dive on security best practices, you know how to passionately tell a story through the eyes of our customers.Is This You?
You’re a lovely t-shaped person, someone who can scale wide, but also specialize in some highly technical topics. Someone who fits like a t in our team (see what we did there), but also feels comfortable collaborating with designers, researchers, engineers, product managers, and marketers.
The written word is your sword, and you weld it with confidence and authority. Our ideal person loves listening to our customers’ stories, connecting it to our Rapid7 mission, and weaving a powerful narrative that makes people think, “Whoa, Rapid7 totally gets me. I feel seen.”
As a writer in the studio, you’re expected to love learning--about our customers, our stakeholders, our mission, our solutions. Whatever the topic, you’re a voracious seeker and consumer of information. You know that being knowledgeable and empathetic is the key to establishing a powerful, long-lasting relationship with our customers and creating that “Rapid7 gets me” moment.
Our ideal teammate thrives in a fast-paced environment, has a customer-first mindset, and is a self-starter. You believe that partnerships, collaboration, and teamwork are the key ingredients to success. In fact, you excel at building connections, bringing people together around a common cause, and sparking joy in the hearts of those around you.About This Role
In this role, you’ll:
Work closely with the studio team and cross-functional partners to help deliver content experiences that are creative, strategic, effective, and on brand.
Develop globally shared marketing content and copy across internal teams, such as white papers, product briefs, case studies, and web pages.
Produce and optimize content and copy that drives Rapid7 brand awareness and engagement, as well supports large-scale programs, campaigns, and initiatives.
Help build a universal content repository to support our marketing digital, brand, and growth needs and own the content lifecycle for those artifacts.
Ensure that our content touchpoints across all channels are on brand, adhere to our writing standards, and capture our Rapid7 voice.
Collaborate with content writers to guide content strategy and work with our digital team to implement SEO best practices.
Work with the creative and design teams to execute creative briefs.
Assess audience content needs at different stages of their journey and evaluate the effectiveness of the information we’re delivering to them.
Conduct research on various industry topics, interview subject matter experts, and collaborate with cross-functional teams to generate original content ideas.
Analyze content marketing metrics to improve the efficacy of the content we create.
To thrive in this role, you are:
A kick butt wordsmith and excellent communicator.
Obsessed with flexing your grammar and writing muscles.
Inspired by helping our customers solve their problems. Every. Single. Day.
Deeply understand how our customers communicate and the language they use.
Consumed with creating memorable, industry-defining content.
Passionate about technology and what we do at Rapid7.
All about challenging convention, asking hard questions, and facilitating productive discussions.
An exceptional listener, learner, collaborator, and evangelizer.
Adept at finding a balance between following and breaking rules. You understand the need to have flexibility for complexity because stories don’t just fit into a mold.
A walking embodiment of our brand voice, a master of delightful discourse.
Creative, collaborative, kind, thoughtful, supportive, motivated, organized, and meticulous.
And finally, it’d also be extra nice if you have the following knowledge, education, and experience:
Cybersecurity, networking, the internet. You know, technology.
BA/BS degree in English, Marketing, Journalism, Technical Communications, Creative Writing, or equivalent experience in a related field.
5+ years experience writing creative and technical marketing content.