At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at higher level through a deeper understanding of their bodies and daily lives.

WHOOP is looking for a best-in-class Senior Copywriter with a deep understanding of how to communicate our message across every channel – and every audience. This role requires both a conceptual and tactical thinker. Our ideal candidate knows how to take the complexity of WHOOP and break it down to communicate its clear differences and benefits to the customers. The Senior Copywriter will also define and evolve the WHOOP voice across all channels and mediums.

RESPONSIBILITIES:

• Develop copy and creative concepts for cross-channel campaigns, including web, emails, paid social, brand campaigns, broadcast, OOH, and printed collateral
• Collaborate with our Media & Content teams to come up with innovative creative executions and solutions that position WHOOP as a leader in human performance
• Develop and maintain the WHOOP voice and copy guidelines and best practices
• Adapt the WHOOP voice by channel with an eye towards efficacy and clarity
• Ability to test different messaging directions and copy variants to understand which messages resonate most with customers 
• Oversee, manage, and mentor other writers, providing feedback and direction
• Manage multiple projects and assignments at one time
• Work with internal and external production partners to execute work for various mediums

QUALIFICATIONS:

• 5+ years as a writer in-house or at a creative agency
• Must have a strong portfolio of work
• Exceptional communication skills, an eye for detail (grammar, proofreading)
• Proven success in writing copy across all mediums
• Experience collaborating and applying creative feedback
• Urgency to meet deadlines

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.