Experience:1-3 years of work experience in medical or pharmaceutical copywriting, preferably with healthcare agency experience
Education:Bachelor's degree required; BS in biology, life science, or public health preferred
Primary Responsibilities:Campaign Strategy Development (10%)
- Research pharmaceutical client brands and participate in calls with account team to gather input from client brand team on desired messaging strategy
- Develop campaign overview documentation for client review and approval prior to drafting copy
Writing (60%)
- Develop high-quality marketing communications for the mobile/electronic environment that are consistent with the brand’s overall marketing strategy and meet the Epocrates Sponsored Content standards and product technical specifications
- Select appropriate graphics for inclusion in messaging as needed and work with Operations team to generate production-ready image files
- Present draft copy to clients via phone, webcast, or in person and gather feedback for revisions
- Revise copy according to client and internal review cycles while maintaining adherence to the Epocrates Sponsored Content standards and product technical specifications
Annotation (30%)
- Annotate content to support all claims with primary/secondary references according to client Regulatory submission requirements
Primary Skills and Critical Competencies:
- Experience writing for the electronic environment required; experience writing for mobile environments preferred
- Ability to understand pharmaceutical client product lines, their features and benefits, marketing objectives, and the industry's competitive environment
- Proven talent in creative conception and medical/pharmaceutical copywriting
- Ability to analyze complex scientific data and interpret it for promotional application while maintaining a clinical tone
- Experience writing content in a broad range of therapeutic areas
- Customer service orientation with good written, verbal, and interpersonal skills
- Excellent time management and organizational skills; ability to handle high volume of simultaneous projects accurately and on deadline
- Self-starter who can work independently to solve problems creatively and prioritize tasks
- Comfort using technology
- Proficiency in MS Office Suite (Word, Excel, PowerPoint), familiarity with Salesforce a plus
- Proficiency in Adobe Acrobat Pro
Experience:1-3 years of work experience in medical or pharmaceutical copywriting, preferably with healthcare agency experience
Education:Bachelor's degree required; BS in biology, life science, or public health preferred
Primary Responsibilities:Campaign Strategy Development (10%)
- Research pharmaceutical client brands and participate in calls with account team to gather input from client brand team on desired messaging strategy
- Develop campaign overview documentation for client review and approval prior to drafting copy
Writing (60%)
- Develop high-quality marketing communications for the mobile/electronic environment that are consistent with the brand’s overall marketing strategy and meet the Epocrates Sponsored Content standards and product technical specifications
- Select appropriate graphics for inclusion in messaging as needed and work with Operations team to generate production-ready image files
- Present draft copy to clients via phone, webcast, or in person and gather feedback for revisions
- Revise copy according to client and internal review cycles while maintaining adherence to the Epocrates Sponsored Content standards and product technical specifications
Annotation (30%)
- Annotate content to support all claims with primary/secondary references according to client Regulatory submission requirements
Primary Skills and Critical Competencies:
- Experience writing for the electronic environment required; experience writing for mobile environments preferred
- Ability to understand pharmaceutical client product lines, their features and benefits, marketing objectives, and the industry's competitive environment
- Proven talent in creative conception and medical/pharmaceutical copywriting
- Ability to analyze complex scientific data and interpret it for promotional application while maintaining a clinical tone
- Experience writing content in a broad range of therapeutic areas
- Customer service orientation with good written, verbal, and interpersonal skills
- Excellent time management and organizational skills; ability to handle high volume of simultaneous projects accurately and on deadline
- Self-starter who can work independently to solve problems creatively and prioritize tasks
- Comfort using technology
- Proficiency in MS Office Suite (Word, Excel, PowerPoint), familiarity with Salesforce a plus
- Proficiency in Adobe Acrobat Pro
