Creative Copywriter

| Somerville
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To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

As a Creative Copywriter at Formlabs, you’ll have the exciting opportunity to define the voice of an industry-leading 3D printing brand and work with the in-house creative team to develop meaningful concepts that resonate with our target audiences. You’ll own all aspects of this process, from writing conversion-focused headlines and ad copy to developing aspirational video scripts and driving compelling campaigns with the creative team. 

If you’re a clever writer who is passionate about technology, has a flair for the written word, a knack for the perfect tone, and an obsessive need to creatively problem solve, this is the perfect challenge for you!

The Job:

  • Deeply understand our buyer personas and target industry segments to further develop the tone and voice of the Formlabs brand
  • Interpret creative direction and technical product information to present compelling copy concepts for our target audiences.
  • Write conversion-focused copy, headlines, and A/B variations for emails, digital ads, and web pages that grow brand awareness, increase traffic to our website and drive lead generation and sales
  • Collaborate with product marketing and content on tight scripts for product, application, and workflow videos.

You:

  • 2+ years agency or marketing copywriting experience
  • Deep understanding of digital channels and marketing strategy
  • University/college education in marketing, creative writing, journalism, communications, linguistics, or similar
  • Prolific writing skills and attention to detail
  • Exceptional creative problem solving and concepting skills 
  • Quick to develop an understanding of technical topics, with an ability to translate them into compelling messaging for technical and business audiences
  • Proven ability to work independently and cross-functionally
  • Analytical, proactive, and goal-driven mindset 
  • High level of initiative and strong business judgment

Bonus Skills:

  • Technical background, “engineer turned marketer” or experience with any of the industries we work within 3D printing
  • Experience with a modern online marketing tech stack like Google Analytics, Salesforce, SEO tools, email tools, spreadsheets, CMS editing, and webinar platforms
  • Experience with video production
  • Working knowledge of SEO tactics
  • B2B marketing experience
  • Familiarity with 3D printing and the 3D printing industry

Our Perks:

  • Flexible vacation
  • Premium healthcare coverage
  • Paid parental leave
  • Commuter benefits
  • Unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  

Even if you don't check every box, but see yourself contributing, please apply.  Help us build an inclusive community that will change the face of 3D printing.

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Technology we use

  • Product
  • Sales & Marketing
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • AsanaManagement
    • Google DriveManagement
    • JIRAManagement
    • DocuSignCRM
    • DriftCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • GongCRM
    • MarketoLead Gen

Location

35 Medford St. Suite 201, Somerville, MA 02143

An Insider's view of Formlabs

What’s the vibe like in the office?

Culture is extremely important at Formlabs. With now over 400 people combined in our Boston and Berlin offices, the goal is to “keep Formlabs weird,” which is really just a fun way of saying, “let’s keep things interesting.” Since we are trailblazing the way for a new era of low-cost manufacturing, keeping things interesting isn’t too difficult!

Formlabs

Formlabs

What projects are you most excited about?

Everything we produce is an ongoing project. A big focus for us has always been to relentlessly improve upon our existing products. We release regular updates to our software, printer and materials - keep an eye on our blog to see all the exciting things we have planned for the coming year!

Formlabs

Formlabs

How does the company support your career growth?

Everything Formlabs is doing and creating has never been done before. We are a work-in-progress organization with a lot of space for growth. We seek to cultivate an environment where individuals can contribute their own new ideas and participate in the evolution of the company.

Formlabs

Formlabs

What is your vision for the company?

We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.

Formlabs

Formlabs

What are some social events your company does?

We regularly have people organizing everything from whiskey tastings to ice climbing. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of our internal “clubs," we have Booklabs, Filmlabs, Whiskeylabs, ping pong tournaments, Fitness Bootcamp, yoga, Ragnar, summer camps, hackathons . . .

Formlabs

Formlabs

What are Formlabs Perks + Benefits

Formlabs Benefits Overview

We invest in our people. That's why we provide flexible vacation, generous premium coverage for medical, dental, and vision plans, paid parental leave, commuter benefits, and unlimited 3D prints. We are committed to offering a holistic benefit package to support you inside and outside the office.

Culture
Eat lunch together
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Inclusive of expandable partner benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Catered lunches 3x per week, unlimited snacks, office pets, 100% healthcare coverage, regular presentations and technical talks, Form Clubs for anything and everything.. CoffeeLabs, WhiskeyLabs, PaintLabs, GameLabs, FilmLabs, the list goes on. A culture that welcomes you into your FormFamily from Day One.

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