Copywriter

| Greater Boston Area | Hybrid
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Boston-based company Piaggio Fast Forward Inc. (PFF) was founded in 2015 by the Piaggio Group (the Italian manufacturer that created the iconic Vespa scooter). We are on a mission to build technology products that move the way that people move. In order to bring products to market today, PFF is solving the problem of robotic interaction with people in dynamically changing environments. We're innovators, neighbors and creators with a passion for local living and pushing the limits on urban transportation. We support a sustainable mobility ecology with healthy lifestyles and social connectivity available to all, regardless of age or abilities.
We are looking for a Copywriter to work within our Marketing team to create compelling copy and content that support our brand marketing efforts. The right candidate will be an expert wordsmith with an editorial aesthetic and an eye for grammar, word play, and an understanding of what makes memorable messaging. They’ll be able to think strategically about word choice and copy cadence to help energize our brand voice and drive cultural relevance. The candidate must be deadline oriented, able to translate edits into creatively cohesive work, and understand the importance of cross-team collaboration.


Responsibilities

  • Develop keen grasp of the PFF brand voice while continuously seeking to seasonally elevate the overall brand voice across all channels
  • Concept and write short- and long-form copy across marketing channels and brand touchpoints that drives business needs, including editorial blog content, email, social, paid media, and beyond
  • Help plan the brand content calendar in partnership with the Marketing team, execute the copy, and work with the design team to bring concepts to life
  • Utilize performance insights from marketing teams (paid, email, social) to iterate and create more focused copy
  • Stay current on trends, culture, and events; bring inspiring external insight into the work and have a natural curiosity for data
  • Implement and maintain a streamlined process for collaborating with stakeholders from across the company to ensure a cohesive voice and tone across all product touchpoints and marketing channels
  • Create documentation and tools that enable a shared understanding of brand voice for direct team and key collaborators

Skills & Qualifications

  • 2-4 years of copywriting or content experience (either in-house or at an agency)
  • Comfortable with data and insights to inform copy approach
  • Ability to determine and execute copy strategy across multitude of platforms and channels
  • Experience managing and writing to a brand voice
  • Competitive knowledge of best-in-class brand building copy practices
  • Strong conceptual skills with intuitive knowledge of how copy relates to design, graphics and concept inspiration
  • Strong communication skills and understanding on how to approach copy in different mediums to drive conversion and engagement
  • A strong portfolio that demonstrates ability to come up with original ideas and innovative approaches across channels
  • Ability to prioritize and manage work, adhering to critical project timelines in a fast-paced environment.


Commitment to Diversity

We strive to create a workforce that embraces every culture, language, age, sexual orientation, disability, gender identity, background and experience. PFF has multiple DEI programs in place for our employees; including a mentorship program, regular pay equity audits, DEI training, and a standardized interviewing framework that is focused on "culture add". These programs support an equitable and inclusive workplace, that promote the growth, retention, and recruiting of women and BIPOC in the workplace.


Note: Even if you don’t meet all of the requirements listed we encourage you to apply. Think of it more as looking for some of the items listed, not all.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • MATLABLanguages
    • OpenCVLibraries
    • EigenLibraries
    • BoostLibraries
    • CaffeFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • InventorDesign
    • HubSpotCRM
    • Salesforce Marketing CloudEmail

Location

We are a short walk from Sullivan Square T Station in beautiful Charlestown! You can easily access both Assembly Row and Union Square from our office. We are close to all major highways.

An Insider's view of Piaggio Fast Forward

What’s the vibe like in the office?

We work hard, but also have a lot of fun! Everyone is very friendly and welcoming, especially during our monthly celebration of the birthdays, anniversaries, and new hires! We have several after-work activities like soccer, yoga, and running clubs, with many more events to come! PFF is an amazing place to work!

Danielle

Software Engineer in Test

What's the biggest problem your team is solving?

Currently my team is researching solutions for the qualification of pedestrian social etiquette. We dig deep into our data to find trends in human movement so our robots can fit better into the public sphere. It’s a hugely creative and novel team of scientists and designers aiming to define human patterns and refine human-robot interactions.

Tyson

Smart Behaviors Engineer

How does the company support your career growth?

I have been able to follow my interests in different technologies and general professional development areas. I have the opportunity to learn from my colleagues and get access to whatever courses and materials that I may need. Along with being able to continuously grow my knowledge base, I am encouraged to apply what I learn into my projects.

Irta

Web Developer

What is your vision for the company?

My vision is of a world in which vehicles like Piaggio Fast Forward’s gita® enable people of all ages and abilities to move further, faster, and more enjoyably. In the present era of AI, autonomy and ubiquitous networks, vehicles that promote walkability, human interaction and off-screen exploration will be fundamental to our sense of well-being.

Jeffrey

Chief Vision Officer

What makes someone successful on your team?

I interact with various depts where I have gotten to learn new things about our products and process. Being eager to learn and having good communication skills make a huge difference in terms of your success at PFF. The company also drives to create a collaborative environment, so everyone is working together and working hard towards the same goal!

Hailey

Mechanical Engineer

What are Piaggio Fast Forward Perks + Benefits

Piaggio Fast Forward Benefits Overview

We want our employees to feel that they matter just as much as the work that they do at PFF matters. That’s why we offer our employees up to 100% medical and dental coverage, along with a wide variety of additional benefits to choose from like vision, disability, FSA/HSA, pet insurance and much more! Generous PTO policies and commuter benefits to fit most any need are some employee favorites along with 401ks, lunches, and tuition reimbursement to name a few, but there’s more where that comes from!

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
PFF has, at minimum, quarterly DEI trainings & seminars to educate and continue the discussion on diversity & inclusion & equity and the importance of it in our workplace!
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Headed by our People Ops team, PFF provides an inclusive group to all those that would like to participate, as well as to those that need support or would like to engage in discussion or DEI efforts.
Hiring practices that promote diversity
We openly speak about our DEI efforts, goals, & where we're at. We've focused our hiring conversations on "culture ADD", not "culture fit" & speak about broadening our networks & on unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
EAP services
Financial & Retirement
401(K)
Piaggio Fast Forward offers a 3% 401(k) contribution.
401(K) matching
PFF will contribute 3% to 401k benefits whether or not the employee contributes at all. We believe it's important to save for your future regardless of circumstances.
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
We have multiple office dogs including, but not limited to, Douglas, Abby, Bleu, Skye, and Mosley!
Recreational clubs
Relocation assistance
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

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