Copywriter – Digital Acquisition

| Greater Boston Area

Responsibilities

The Copywriter will be a member of the Brand & Creative team. The successful candidate will concept and write copy for digital direct response acquisition campaigns to build the DraftKings brand and business. Specific areas of focus:

  • Partner with Art Director and Animator to storyboard direct response videos for the acquisition channel.
  • Works with Creative Director to establish and execute on creative vision for project
  • Develop new concepts and ideas as part of a test and learn agenda
  • Become an expert on brand and strategic marketing goals
  • Establish an authentic “fan-to-fan” connection to build relationships with our target
  • Proactively develop ideas that establish DraftKings as an innovative early-adopter of technologies that bring sports fans closer to the games they love
  • Stay current on marketing trends, best practices and emerging tech

Qualifications

The ideal candidate has the following key attributes: creativity, collaborative spirit, confidence, initiative and enthusiasm. Specifically,

  • 2-5 years of experience
  • Excellent communication skills, written and verbal
  • Experience developing award-winning creative for Major B-to-C brands
  • Strong understanding of direct-responses best practices
  • Demonstrated understanding of modern marketing (digital, experiential & social)
  • Ability to work well under pressure in a fast-paced environment
  • Willingness to roll-up sleeves and get the work – big and small – done
  • Avid sports fan and fantasy sports enthusiast
  • Agency experience a plus
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Technology we use

  • Engineering
    • C#Languages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • MySQLDatabases

Location

Located steps away from South Station and Downtown Crossing makes our office commute friendly with endless possibilities for coffee and lunch.
125 Summer Street, Boston, MA 02110

What are DraftKings Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Health Insurance benefit is through BCBS.
Life Insurance
Wellness Programs
Corporate discounts with local gyms, race reimbursements and various seminars related to wellness (meditation, nutrition, ergonomics, etc.)
Retirement & Stock Options Benefits
401(K) Matching
DraftKings will match 50% of employee contributions up to 6% of all 2018 eligible earnings (salary and bonus)
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Eligible employees may request reimbursement of up to $5,250/calendar year. To receive reimbursement, you must be enrolled in a degree or certificate program related to your field.
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