At Wellframe, we reimagine healthcare relationships through a new approach that uses high-tech to deliver the high-touch support people need, when and where they need it. We call it Digital Health Management. Our comprehensive suite of Digital Health Management solutions for care management, advocacy, and navigation help organizations forge more meaningful connections with members, across their healthcare journey. 

Wellframe was founded to counter a pressing industry problem: the healthcare system has struggled to find ways to support people in between care settings, at scale. We believe health plans are in the best position to advocate for their members as they navigate their health and care, but know that technology alone can’t help us achieve this ambition. That’s why our team of physicians, clinicians, public health experts, data scientists, engineers, and healthcare industry experts ensure our patented technology works in service of the person-to-person connections that make healthcare work best.

Role Overview:

The Content Marketing Manager supports Wellframe’s efforts to drive brand awareness, demand generation, and customer success initiatives. The Content Marketing Manager serves as a member of the marketing team, reporting to the Senior Manager of Marketing Communications, and works cross-functionally with stakeholders across Customer Success, Sales, and Product. Success in this role is demonstrated by developing and executing cross-channel content strategies that build awareness and credibility for Wellframe, consideration for its use cases, and engagement and conversions to drive business growth. 

Areas of Responsibility:

Content planning and creation (50%)

• Develop and manage editorial calendar within the context of overall marketing initiatives.
• Collaborate with in-house designers and freelance writers, as needed, to create engaging content across mediums, such as ebooks, industry reports, webinars, and video scripts.
• Audit existing content and conduct a gap analysis at regular intervals.
• Master our voice and messaging across segments, whether you’re writing for customers, executive buyers, or members.
• Proactively communicate with stakeholders and project leads to better understand and creatively execute our strategy through content.
• Stay up to date with emerging content marketing strategies, trends and potential applications as well as healthcare industry trends affecting our prospects and customers.

SEO strategy and execution (35%)

• Manage organic search engine optimization and content marketing, including keyword research and strategy and on-page optimization.
• Ensure SEO best practices are implemented, working with our external web agency and freelance writers to drive SEO content creation.
• Track and report on site rankings, performance, and traffic growth against KPIs on a regular basis.
• Assist in creating an SEO content marketing strategy to position Wellframe as a category leader and grow online brand authority.

Social media management (15%)

• Maintain social media editorial calendar that aligns with our overall content and SEO strategy

Education, Experience & Skills Required:

• Bachelor’s degree with 5-7 years experience in content creation and strategy.
• Portfolio demonstrating creativity and experience across a range of media, including short- and long-form content (web content, social posts, emails, ebooks, white papers, blogs, and articles).
• Experience with web content management systems (WordPress), and analytics tools (Google Analytics).
• Healthcare industry experience a plus.
• B2B experience preferred.
• Excellent written & verbal communication skills.
• Experience working closely with planning and creative functions to deliver compelling content.
• Strong project and time management skills including the ability to prioritize and meet deadlines, while maintaining an attention to detail.

Behaviors and Traits Required:

• Self-starter mentality with an eagerness to take on responsibility and consistently exceed expectations.
• A flexible attitude toward shifting needs and priorities, and willingness to take feedback in stride

Wellframe, Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.

This posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee and any percentages listed are approximate. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.