What you will do:

As a key member of our team, you’ll work closely with Marketing, Product, PR and Account Management stakeholders as you develop branded marketing materials targeting B2B (business-to-business) audiences worldwide.

We are looking for an experienced writer who can communicate marketing objectives to the end supplier. 

• Develop a comprehensive content marketing strategy for our Experiences Insights B2B content hub, with the goal of providing tour operators and other experience suppliers industry-leading tips, statistics, analysis, and other helpful information for them to grow their business and grow sales—positioning Viator as the B2B leader in the experiences space

• Manage a full content calendar, creating case studies, blog articles, and other materials of forward-thinking topics helping experience suppliers solve the challenges they face most in their business

• Copywriting for marketing initiatives, including blog/resource center, social media and email campaigns.

• Learn all about our business – what we do, who our audiences are, what we choose to say to them (and why), using those insights to shape the way we communicate via copy strategy.

• Ability to work both independently and as part of a team. We thrive on collaboration and creativity, not ego.

• Self-starter who can brainstorm with the team to generate ideas and creative concepts for projects. 

• Ability to manage multiple deadlines on numerous, concurrent projects

• Implement analytical framework to track KPIs. 

• Develop an analytical framework for tracking results of all channels to demonstrate overall business value of content efforts (traffic, engagement, leads, conversions, etc)

What we are looking for: 

• A portfolio of produced B2B content pieces with key metrics showcasing a multi-purpose approach and how they’ve been utilized across numerous channels to drive traffic and/or generate leads

• Ability to break down technical components (such as a new product feature) into digestible information/tips easily understood by a layman

• A focus on organization and task tracking, with a proven ability to juggle multiple projects at one time with little direction necessary

• Solid understanding of content SEO tactics including but not limited to Google Keyword Tool, SEO titles & meta descriptions, keyword-centric copywriting, Google Search Console, image optimization, site structure, link building

• Must be a skilled story teller who employs non-linear thinking skills to create compelling content that is quickly and easily understood by a B2B audience

• Confidence to think outside the box and suggest growth ideas both big and small to improve content marketing/outreach strategy

• Has experience managing content translation and localization for multiple languages

• Excellent proofreading, content editing and grammatical skills

• Wordpress skills a MUST

• Basic understanding of HTML, CSS, coding a plus—or the ability to communicate “dev speak” into more simple terms for non-tech team members

• Bachelor’s degree in marketing, communications, or a business-related field

• 5 years’ experience in progressive B2B marketing roles, preferably in fast-moving technology organizations or travel industry

• Experience creating a wide variety of content including emails, written articles & guides, presentations, videos, and webinars (live and on demand), from start-to-finish

• Experience in creating multi-channel B2B messaging

• PR experience a plus