Auto Marketing Strategy Director- Experiential

Job Description
Join Chase Auto, a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the prestigious JPMorgan Chase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services-from retail lending and captive financing to commercial services such as floorplan products, treasury services (including deposits, cash management, and payment processing).
As the Executive Director of Experiential Marketing within Chase Auto, you will serve as a pivotal leader responsible for supporting the development and execution of innovative marketing strategies that enhance customer engagement, brand awareness, and loyalty through immersive experiences. You are a creative thinker with a passion for storytelling and a profound understanding of consumer behavior. You will have demonstrated expertise in event design within a large enterprise, effectively collaborating with both internal teams and external partners to drive event engagement.
Job Responsibilities

• Lead and manage a cross-functional team of Senior Event Planners (VP level), providing strategic direction and guidance to ensure the successful execution of experiential marketing initiatives.
• Work closely with the Private Label Captive Finance Marketing Strategist to ensure alignment and delivery of Private Label Captive Finance partner goals, fostering strong partnerships and strategic coherence.
• Develop and implement experiential marketing strategies that align with Chase Auto's brand objectives, as well as the customer acquisition and loyalty goals of our Private Label Captive Finance partners.
• Lead the planning and execution of events and activations that create memorable experiences for customers and prospects, ensuring high-quality delivery and impactful engagement.
• Manage relationships with external vendors, agencies, and partners to deliver high-quality experiences, ensuring seamless coordination and execution.
• Analyze and report on the effectiveness of experiential marketing initiatives, using data-driven insights to optimize future campaigns and drive continuous improvement.
• Stay current with industry trends and emerging technologies to continuously innovate and enhance experiential marketing efforts, maintaining a competitive edge.
• Oversee budget management and ensure cost-effective execution of marketing activities, optimizing resource allocation and financial planning.
• Oversee all partner workstreams to bring disparate functions together in one seamless, integrated program, including creative and content development, event logistics, management and execution, and creating a seamless, integrated program, while adhering to key policies and procedures (e.g., Adtrax, L&C reviews, etc.).
• Manage multiple projects and assignments and deliver quality work with limited oversight and guidance from the MD, Head of Partnership Marketing.

Required Qualifications, Capabilities, and Skills

• 10+ years of experience in experiential marketing, event design, or strategic partnerships, with a focus on leading cross-functional collaboration.
• Strong strategic thinking and analytical skills, with the ability to identify and capitalize on opportunities to enhance customer engagement through immersive experiences.
• Excellent project management skills, with the ability to lead cross-functional teams and manage multiple experiential marketing initiatives simultaneously.
• Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders, including vendors and partners.
• Strong negotiation and influencing skills, with the ability to drive alignment and consensus across different business units to achieve marketing goals.
• A proactive and results-oriented mindset, with a strong sense of urgency and the ability to thrive in a fast-paced environment focused on innovation.
• Creative thinker with a passion for innovation and continuous improvement in experiential marketing strategies.
• Exceptional written, presentation, and verbal communication skills.
• BS/BA degree.

Preferred Qualifications, Capabilities, and Skills

• MBA.
• Event expertise in the auto industry.
• Proven track record in developing and executing experiential marketing strategies within a large enterprise.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
When it comes to buying a vehicle or refinancing an existing car loan, many customers turn to Chase to help. Our auto lending services are constantly evolving and incorporating the latest technology to help match car buyers with dealers, provide competitive financing options and ease loan management.