Responsible for executing paid search and affiliate marketing campaigns, managing budgets, optimizing performance, and reporting insights to drive growth in digital advertising.
NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people’s lives.
The Associate, Performance Marketing is responsible for driving the execution of our Paid Search and Affiliate Marketing campaigns. This role demands a detail-oriented marketer with expertise in managing hands-on execution within paid platforms, specifically Google and Bing. Experience with affiliate platforms is a plus. The ideal candidate will have a strong working knowledge of both the search and affiliate landscape. This person will bring a data-driven approach to campaign management, a passion for optimization, and a track record of achieving significant growth through digital advertising.
Responsibilities:
- Responsible for managing the day-to-day execution of paid search and affiliate marketing campaigns, inclusive of budgeting, optimization, and reporting
- Platform ownership includes Google Ads, Bing Ads, and Impact (affiliate marketing platform)
- Within search, responsibilities include analyzing keyword performance, ad copy/landing page testing, reviewing SKU and product group trends, and recommending structural campaign updates
- Within the affiliate channel, responsible for constant communication with affiliate partners, briefing in creative needs for each partner, evaluating new opportunities, and managing bookings directly within the Impact platform
- Manage technical aspects of account set up, including catalog feed and pixel placement for all channels, and ensure they are set up to best serve all channels
- Responsible for optimizing spending to deliver traffic, revenue, and ROAS targets. Must constantly assess performance and adjust appropriately to ensure the best outcomes for the business.
- Responsible for regular reporting on paid traffic that includes insights and recommendations for improvements
- Partner with the Marketing Analytics team on usage of Google Analytics in addition to advanced analytical approaches, including Incrementality
- Stay up to date on industry trends, news, emerging platform updates or technologies as it pertains to paid channels
- Work with external technology and publisher partners as needed.
Qualifications:
- 2-3 years of experience in managing paid search and affiliate campaigns
- Previous experience working on an eCommerce retail brand either directly or through an agency
- Clear communicator, both verbally and in writing
- An action-oriented mindset, with a focus on achieving results
- Ability to manage multiple competing priorities
- Team Player who brings positive energy to the team
If you are an applicant located in California, please review our California Applicant Privacy Notice, which explains the categories of personal information that we collect and the purposes for which we use such personal information.
Unsolicited resumes from external staffing agencies will not be accepted.
Top Skills
Bing Ads
Google Ads
Google Analytics
Impact
NOBULL Boston, Massachusetts, USA Office
105 South St, Boston, MA, United States, 02111
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