Associate Brand Manager (RollerBites & Eisenberg)

Pay Range: $92,000 – $120,000 annually

Location: Norwood, MA / Hybrid / Accessible from major highways

Schedule: 9AM - 5PM; Monday and Friday REMOTE, Tuesday - Thursday On-Site

You’ll play a key role in growing two iconic brands, RollerBites and Eisenberg, by bringing modern marketing campaigns to life, launching new products, and shaping how consumers engage with our brands across digital and in-store experiences. This is a great opportunity for a digitally savvy marketer who loves turning insights into action, thrives in a collaborative environment, and wants to make a real impact on brand growth.

 ESSENTIAL DUTIES AND RESPONSIBILITIES:

Brand Management & Growth Strategy

• Support development and execution of annual marketing plans for RollerBites and Eisenberg
• Ensure all activities align with brand positioning, growth objectives, and customer priorities
• Support expansion into new occasions, channels, and product formats

Digital & Media Management

• Lead digital marketing campaign execution across platforms including TikTok, Instagram, YouTube, Meta, and emerging channels
• Partner with agencies and internal teams to optimize media performance, targeting, creative, and ROI
• Monitor campaign analytics and recommend optimizations based on performance insights
• Support development of content calendars, social media activations, and influencer partnerships
• Assist in management of brand websites, digital assets, and eCommerce content

Execution & Project Management

• Lead execution of integrated marketing campaigns across both brands
• Manage timelines, deliverables, and agency relationships to ensure high-quality execution
• Coordinate cross-functionally with Sales, R&D, Operations, Commercialization, and Finance teams

Go-to-Market (GTM) Execution

• Lead execution of GTM plans for innovation launches, LTOs, and promotional windows
• Collaborate with Sales to support customer sell-in materials and in-store activation
• Ensure alignment across marketing, field sales, and key customer initiatives

Financial Acumen & Business Analytics

• Analyze brand performance including volume, revenue, market trends, and marketing ROI
• Support trade and marketing budget planning and tracking
• Evaluate business performance and provide actionable recommendations

Product & Innovation Development

• Support innovation and renovation projects including flavors, formats, packaging, and seasonal offerings
• Partner with R&D and Commercialization teams to bring concepts to market
• Assist in development of future innovation pipeline opportunities

 Consumer & Market Insights

• Analyze consumer, shopper, and operator insights to refine messaging and positioning
• Monitor category, competitive, and channel trends to identify growth opportunities
• Translate insights into actionable recommendations

Strategic Thinking

• Analyze business trends and contribute to brand strategy development
• Identify growth opportunities across channels, customers, and platforms
• Support annual planning processes including AOP and OGSM alignment

Leadership & Team Collaboration

• Build strong cross-functional relationships across Marketing, Sales, Operations, and Commercialization
• Influence without authority to drive alignment and execution
• Operate effectively in a fast-paced, entrepreneurial environment

SUCCESS PROFILE

• Strong executor who can independently manage projects and deliver results
• Digitally fluent marketer with a strong understanding of modern media and consumer engagement
• Commercially minded with ability to connect marketing initiatives to sales and operational outcomes
• Data-driven yet creative in identifying growth opportunities and solving problems
• Comfortable operating in a fast-paced, customer-centric environment

EDUCATION AND/OR EXPERIENCE: 

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
• 3+ years of experience in CPG, food/beverage, or a related industry
• Experience in brand management, digital marketing, innovation, or commercialization
• Strong background in digital marketing, including social media, media planning, analytics, and campaign execution required
• Analytical mindset with the ability to turn data into insights and action
• Strong project management and communication skills
• Experience working cross-functionally and collaborating with external agency partners

PHYSICAL REQUIREMENTS AND ENVIRONMENT: 

The physical demands and work environment described below are representative of those required to perform this job's essential functions.

• Primarily office or hybrid work environment
• Extended periods of sitting and working at a computer
• Occasional standing, walking, or light lifting (e.g., materials or product samples)
• Moderate noise level typical of an office setting
• Occasional travel may be required for meetings, events, or market visits