Marketing Analytics Specialist
5 days ago
The Marketing Operations Data Analyst is a diligent, solution-minded person that enjoys working with data sets across multiple marketing and digital channels in order to deliver reports, data analysis, and market insights to drive strategic and tactical decisions. In this role, you will analyze large-scale digital marketing data, such as online market segment sizing, search behavior, online competitive environment, multi-channel digital campaign performance, website, social engagement, etc. In addition, you will help shape the future of what a data-driven marketing organization looks like, drive processes for extracting and using that data in creative ways and create new lines of thinking with an eye on optimizing every aspect of Intralinks’ marketing practices. This individual helps to ensure that marketing goals are achieved through budgetary discipline and a focus on Marketing Return on Investment (MROI).