Director, Digital Marketing
Job Title: Director, Digital Marketing Department & Organization: Marketing Level: Director Location: Boston, MA
Acquia, is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it.
The Director of Digital Marketing at Acquia drives business results through our main web properties acquia.com and dev.acquia.com along with other forward facing web sites. This person is dedicated and can accomplish web project objectives by establishing project scope; designing and delivering solutions; site maintenance and leading team members. The perfect person for this role will have Drupal experience and site management skills to help get work done and properly set goals and expectations with the development team.
Job Responsibilities:
- Establishes Web project scope by studying strategic business drivers; discovering and validating business and technical requirements and parameters; obtaining input from subject-matter experts.
- Develops Web solution by formulating objectives; planning project life-cycle deliverables and resource availability.
- Manages the development backlog and prioritization for all externally facing Acquia web properties.
- Manages multiple external vendors and contractors
- Turns business goals and needs into actionable tasks and delegates those to the right team members.
- Can work and manage cross functional collaboration between departments to achieve business results and drive brand consistency
- Web project management; tracking action items; conducting design and implementation reviews; examining, researching, and resolving issues; escalating issues to appropriate authority; responding to team members' concerns; coordinating requirements with interested departments.
- Assures quality of all web projects by reviewing and testing projects
- Manages the budget for web operations and monitors costs and expenses.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
- Work closely with marketing operations team and web analyst to drive business results through the web properties.
- Thought leadership as Acquia’s primary digital practitioner, blogging, case study development and proof of concept trials of Acquia’s own products on its own sites.
- Drupal experience and knowledge is a must. Making content edits and recommendations to the development team that will help ensure marketing can easily get the work done they need.
Skills:
- Project Management
- Drupal 7 and Drupal 8
- Web analytics (Omniture, Google Analytics)
- SEO
- Detail Oriented
- Written Communication
- Verbal Communication
- Problem Solving
- Reporting and Analysis
- Process Improvement
- Team Management
Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.