VP of Marketing & Communications

Reports To: Chief Revenue Officer

Position Type: Full-time

Location: Concord, Masschusetts

Our nation relies on nonprofits to solve our most pressing social issues. Join us as we equip the foot soldiers in this work – the CEOs and volunteer board members – as they build a better future. BoardOnTrack is a high growth SaaS start-up providing expertise, training, web-based tools and a membership community to non-profit boards nationwide.

BoardOnTrack is looking for a smart, creative, and analytical marketing leader to build out our marketing and communication functions across our customer lifecycle and partner ecosystem. 

You will be responsible for creating and executing a strategic marketing plan.

This role covers everything from strategy to experimentation, execution and analysis. We are looking for a person who can help us take our current traction and turn it into a viral success and exponential growth. The right addition to our team will be able to systematically build up the various programs and build a team around them as the business scales. A proven track record of implementing best practices for marketing and communications functions in an early stage SaaS business is essential.

Responsibilities

Skills and Experience

• 10+ years of hands-on, relevant work experience in marketing roles within an early stage SaaS company
• Comfort with and experience in building things from scratch without a marketing team
• Experience with email marketing, lead nurturing, and marketing automation is required
• Must be able to use data for decision-making in combination with intuition, common sense and judgment
• Technically-savvy. Customer- and business-oriented. Excellent communication skills and ability to work in a small, tight-knit team.
• Experience using/understanding of paid media platforms and creating and associated metrics
• Experience with Marketo and Salesforce essential
• Proven experience exceeding Lead Generation targets
• Proven ROI metric attainment 
• Engaging portfolio of marketing communication examples
• Examples of thought leadership promotion
• Experience with a start ups and working in a fast-paced environment a must.

Personal Traits

• Ability to work independently, solve problems with limited supervision, prioritize tasks, and meet deadlines
• A collaborative work style, innovative thinking, strong work ethic, and sense of humor
• Exceptional project management skills
• Ability to develop strategy and simultaneously roll up your sleeves and dive deep in the weeds
• Must be metric and results-driven
• Independent, highly-organized, detail-oriented, and self-starter
• Energetic, hard-working, and enthusiastic team player
• Principled individual with high ethical standards

To apply, email a resume and cover letter 

Please note the cover letter is essential -- tell us why you and why this job. It is your chance to stand out from the crowd.