Do you enjoy creating world-class inbound marketing funnels to drive demand? If so, Toast, one of the fastest growing tech companies in Boston, is looking for a bad@#% marketer who is process-oriented and loves leveraging data to inform their strategic direction. In this role, you will get your hands dirty and lead a team of content, web, and social rockstars to grow our funnel to new heights. You are passionate about developing top talent, understand the technical side of building a website into a lead generating machine, and can create creative social and content campaigns. If you’re hungry to learn and drive growth, read on!

 Please include a brief cover letter that includes one suggested Inbound Marketing change you’d make to help us grow demand.

 Responsibilities:

• Grow our inbound funnel (website, social, content) through net new ideas and a rigorous testing mindset
• Empower and lead a team of experts to execute initiatives at all stages of the prospect journey
• Work cross functionally across PR, Sales, UX, Product Marketing, and other Demand Generation stakeholders to execute inbound initiatives and create new company-wide strategic visions for growth within your team
• Define a repeatable SEO process for Toast to rise to #1 in our top keyword terms
• Build conversion tests across the website to optimize traffic to submission rates
• Grow our social media presence through thoughtful content, campaigns, and engagement strategies
• Build a content marketing engine that will allow Toast to be seen as the #1 restaurant management and technology resource in the industry
• Lead the inbound team in creating quarterly and yearly roadmaps that allow Toast to scale to new heights

Requirements:

• BA/BS degree
• 6+ years of experience
• Hungry to learn, fail, and succeed fast (your motto is “better vs. best”)
• Process-oriented
• Data puzzler and solver
• Comfortable with uncertainty and enjoys working in a fast-paced culture
• Experience growing and leading a team
• Belief that the best leaders enable their teams and their visions of success
• SEO knowledge (technical experience a plus including: site architecture, crawling, linking strategies, meta-descriptions, and on-page optimization; and experience with tools like SEMRush, Moz, Google Analytics, etc.)
• Website optimization experience (A/B testing and user testing)
• Experience with website development platforms (e.g. HubSpot) or CMS is a plus

Toast is a company where employees are empowered to come up with freshly baked ideas and tackle meaningful challenges. You probably already know us a little bit by now, but Toast is one of the most awarded and fastest growing startups in Boston. In 2016, to name a few, we won BostInno’s award for the Coolest Company of the year and Hottest Startup in New England by NEVY.

We have built a powerful and easy-to-use Android tablet-based Point of Sale platform for restaurants, helping them operate more efficiently and connect with their customer base in new and innovative ways. We live and breathe our customers’ challenges, which - in some cases – can smell like a freshly made croissant or five-star prix fixe meal. Not a bad way to start your day!