Sr. Manager, Ad Solutions and Insight
The Senior Manager of Ad Solutions & Insights will join CarGurus’ ad sales and operations team to drive innovation for advertising clients by creating compelling marketing programs and ad products. This person will also play an integral role directing client data and insights collection, visualization and narrative development. A leader in the organization, the Senior Manager will oversee a team of project management, creative, and technical operations responsible for end-to-end delivery of products and insights to grow ad revenue.
Responsibilities:
- Lead structured sales/market feedback discussions regularly with key stakeholders
- Identify common themes and strategic initiatives and formulate into ad solutions roadmap
- Operate independently to coordinate ad sales, operations, product management, and engineering teams throughout the development process
- Ensure complete, on-time delivery of client insights and ad products
- Direct data mining efforts to extract meaningful inferences from large sets of data
- Create persuasive stories in support of new business and existing customers’ paid media investments
- Expertise in the evolving media landscape including research, measurement, and emerging digital advertising trends
- Initiate new revenue opportunities by presenting business cases and project plans to leadership
- Manage team of project management, creative, and technical operations resources responsible for end-to-end delivery of ad products and insights
Qualifications:
- 8-10 years of relevant marketing, advertising, and analytics experience
- Extensive experience working collaboratively across internal teams to effectively guide a solution strategy from end to end
- Ability to communicate complex concepts and strong perspective to a nontechnical audience with a clear and concise point of view
- Proven capacity to analyze and draw meaningful & actionable insights from data to solve business challenges
- Demonstrated innovative recommendations, critical thinking, and problem solving abilities
- Extremely detail-oriented, organized, and able to coordinate multiple projects
- Proficient with Excel, macros/pivot tables
- Automotive experience preferred