Senior Product Marketing Manager
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We’re looking for an experienced and passionate product marketer to help strategically attract and serve the biggest brands in the world. You’ll play a critical role in helping us grow by working cross-functionally with senior leaders in the company as well as interfacing constantly with the product, sales, marketing, and customer success organizations to develop and implement measurable strategies.
As a the Product Marketing Manager, you will be responsible for:- Driving messaging, packaging, pricing, and positioning for Salsify’s brand-focused offerings that help us achieve our revenue goals
- Building and communicating a deep understanding of the market, emerging trends, recommended segmentation, and how technology fits in for brand manufacturers
- Owning cross-functional launches of product features and marketing programs
- Maintaining and updating our competitive positioning and personas based on continual feedback from internal audiences and the market
- Providing analyst and sales demos as needed
- Identifying and communicating trends that affect key brand manufacturers within our target list and communicating them internally
- Creating valuable sales enablement resources to close more deals and grow our revenue (in part, responsible for win/loss rate)
- Driving key customer behaviors and feature adoption that return revenue
- Providing continual feedback to the Product team from prospects and customers to ensure we build a platform that delivers value to the market
- Understanding new offerings and creating compelling messaging and materials about product releases for multiple audiences (sales, customers, the industry, etc.)
- Contribute to the broader market-facing vision and go-to-market strategy for Salsify products from beginning to end
- Demonstrable experience launching products and creating packaging and positioning for varied market segments
- Comfortable owning a key business metric
- Experience working with complex products and markets
- Proven ability to create content for sales and thought leadership initiatives
- At least 4 years working in a enterprise technology or ecommerce company or agency
- Excellent written and verbal communication skills
- Insatiable curiosity
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