Senior Marketing Associate
DraftKings is a leading sports entertainment brand that creates the most exciting digital sports competitions and experiences on the planet. Our goal is to transform the way fans experience sports. Our mission is to make sports better – and make better sports fans – by bringing them closer to the games they love. We are the signature tech startup of our generation in Boston.
Responsibilities
- The Senior Marketing Associate will work towards the development and execution of strategy and media plans to reach targets KPIs
- Working with and managing agencies in:
- Negotiating, creating and presenting media plans and rationale to internal team for approval and make adjustments as necessary
- Evaluating ratings, programming and audience composition of a wide range of media vehicles to determine the best starting point to most effectively reach target audience
- Conduct market research to find answers about consumer behaviors, habits and trends
- Develop media plans, rationale and flowcharts to communicate and guide buying process
- Build a test and learn agenda, analyze results and make recommendations for optimized plans
- Proven record of designing and analyzing a/b tests to drive response, optimize along the conversion funnel
- Managing budget to comply with internal goals
- Research, analyze and maintain record of trends, innovations, and changes that affect media planning and buying
Qualifications
- Bachelor’s Degree
- Ability to execute effective and efficient media buys and creative strategy
- Willingness to multitask; maintain role flexibility
- Strong organizational, analytical, verbal, written and interpersonal skills
- Strong negotiating skills
- Media buying experience preferred