Marketing Specialist - Lead Nurturing

| Cambridge
Markforged is here to reinvent manufacturing, with the best team in the industry. Markforged 3D printers deliver same-day, strong parts that dramatically improve product development time for our customers. We're growing quickly and hiring quickly.
We are seeking a creative and energetic Lead Nurturing Specialist who will own Marketing programs with a goal of building leads and pipeline. The demand specialist will not only grow web and lead traffic but also ensure Marketing impacts revenue growth, working collaboratively with our Sales team and channel partners.

Responsibilities

  • Design and implement multi-channel nurture streams to drive leads for sales follow up
  • Project manage nurture launches/updates by coordinating with internal stakeholders for alignment
  • Will generate new ideas, project requests, and manage prioritization of new initiatives
  • Will be expected to balance the content production and drive forward the marketing operations execution to generate successful outcomes
  • Report on the success of each campaign
  • Track metrics such as conversion, campaign leads, and CPLs across the website and our digital campaigns and make necessary adjustments to improve campaigns and organic traffic over time
  • Strong understanding of the business operations and close relationship with sales especially as it relates to the handoff process and how nurture impacts the sales funnel

We're looking for a candidate who:

  • Has a minimum of 3+ year’s experience successfully running marketing campaigns in the B2B world
  • Has experience using marketing automation, preferably Marketo
  • Has experience using Salesforce CRM
  • Understands inbound strategies with an emphasis on AdWords and SEO keyword knowledge
  • Drives towards results from marketing programs and can measure and analyze impact on pipeline and business
  • Has strong project management and organization skills
  • Enjoys a fast-moving environment working among engineers, software developers and creative makers
  • You want to join a team that is fun and driven to succeed
Read Full Job Description

Location

Markforged is currently located in the Alewife area of Cambridge, near several restaurants and shops. The office is easily reachable by car, bus or T.
10 Fawcett St, Cambridge, MA 02138

Perks of working here

401(K)
Casual Dress
Company Outings
Dental
Flex Work Hours
Game Room
Happy Hours
Health Benefits
Generous Parental Leave
Parking
Some Meals Provided
Stocked Kitchen
Unlimited PTO
Vision
More Jobs at Markforged13 open jobs
All
Developer + Engineer
HR
Marketing
Operations
Project Mgmt
Sales
Developer + Engineer
Markforged
Operations
Markforged
Developer + Engineer
Markforged
Project Mgmt
Markforged
Marketing
Markforged
HR
Markforged
Sales
Markforged
Developer + Engineer
Markforged
Developer + Engineer
Markforged
Developer + Engineer
Markforged
Operations
Markforged

Get notified
when new
jobs pop up.