The Opportunity:

Lovepop is looking for a talented marketer to build Lovepop’s marketing team, drive dramatic revenue growth of Lovepop’s current core businesses in one-to-one consumer gifting and wedding invitations, and establish Lovepop as a household consumer brand. This role will involve owning Lovepop’s brand positioning and messaging, developing and executing the marketing strategy with buy-in from other functions including product, design, sales, retail, and operations, and building a world class marketing team. The head of marketing will be an integral part of the Lovepop management team.

The Company:

Lovepop is the world's leading designer of 3D cards. Lovepop was introduced to America on Shark Tank in December 2015, and more recent appearances on The View, Good Morning America, and QVC have contributed to the company's rapid growth in 2016 and 2017. Lovepop is a direct-to-consumer, omni-channel brand with presence across physical retail, online at lovepop.com, and a select group of retailers. Its two main products are a line of consumer cards for every occasion and custom online print offerings with first-of-its-kind 3D elements, starting with premium wedding invitations. With its consumer card line Lovepop is disrupting the broken customer experience of the $7b retail greeting card market dominated by Hallmark and American Greetings.

Our mission is to help people do something awesome for someone they care about. We care about this idea so much that we aren’t stopping at just a few people, we want to help everyone. Our vision is to create one billion magical moments around the world, each moment bringing people closer together through an experience that is meaningful and unexpected. To have this level of impact on the world, we will need a hungry and motivated marketing expert, who wants to use their superpowers for good to bring Lovepop to audiences everywhere.

Responsibilities

• Lead the Lovepop marketing team in strategic planning, development, and implementation of all marketing activities including: 1) Scaling direct response performance marketing tools and solutions by identifying potential channels and deploying and optimizing channel specific strategies in a constant wave of test/learn/iterate cycles 2) Developing and deploying dynamic customer segmentation and retention strategies to increase customer lifetime value 3) A/B testing marketing messages and creative to specific segments (including landing page optimization) 4) Scaling performance-driven marketing across traditional channels (e.g., PR, TV, out of home, influencer strategies, print, or other channels) by directly managing partners with strong creative briefs, analysis, and active management
• Develop the Lovepop brand, positioning, and messaging, including influencing the Lovepop team to reflect our brand guidelines across the organization
• Create marketing metrics dashboards and establish benchmarks and targets for high level metrics (Customer Acquisition Cost, Customer Lifetime Value, etc.) by channel, as well operating metrics that are used to guide daily/weekly spend decisions (again, by channel)
• Scale and manage a data-driven marketing team
• Manage the marketing budget, with an eye on driving increased scale at ever improving efficiencies
• Identify, plan, and execute creative, non-traditional, and innovative ways to gain reach at scale with low-cost strategies
• Mentor and develop team members throughout the company, from junior staff to our senior management team

Skills & Requirements

• 10+ years of marketing experience
• Experience significantly growing and scaling a marketing team and marketing budget while improving efficiency (preferably at a high-growth company)
• Deeply data driven mindset (comfortable in designing and interpreting analytical models to optimize various marketing efforts), with a strong test/learn/iterate mindset
• Experience and familiarity with specific channels relevant to Lovepop’s marketing strategy including: 1) Direct response performance marketing, including extensive Facebook/display marketing experience and search engine marketing 2) Email marketing (as a sales conversion lever vs. a marketing communications lever) 3) Experience integrating physical locations and stunts into a broader marketing program
• Experience creating brand stories, defining a brand identity, writing compelling creative briefs, and managing media partners
• 5+ years of people/team management experience (has hired 15+ people, has successfully developed and coached top performers into larger roles E-Commerce experience a plus (with a very Brand/Design centric company)
• Education: Bachelor’s Degree. MBA a plus