Our Opportunity:

Chewy is seeking a highly motivated, goal-oriented, seasoned, and dedicated Director of TV Media to join and lead our exciting and fast-paced team in Boston, MA. We're growing and if you are equally passionate about TV, direct marketing, e-commerce, and career growth, an opportunity at Chewy may be a great match! In this role, you’ll be responsible for managing agency relationships to optimize, plan and buy our national and DRTV programs. Our ideal candidate has a proven track record and solid working knowledge of growing large customer acquisition campaigns using television short-form advertising to drive customer conversions to an e-commerce site. Here at Chewy we believe innovation is rewarded and execution is worshiped.
What you’ll do:

• Own one of the largest and fastest growing marketing channels in the company.
• Manage the day-to-day operations of the channel and ensure performance is tracking to goals to support marketing objectives and maximizing new customer growth.
• Create and update TV media plans and manage agency relationships.
• Lead as a critical thinker using data and experience to make sound decisions, even with incomplete information/under pressure.
• Actively engage in our fast-paced ‘Test & Learn’ operating approach by conducting and analyzing results and applying learnings to impact future testing and campaign optimizations.
• Assist in budget development and forecasting while monitoring key metrics and develop strategies to optimize performance.
• Drive segmentation strategies and testing.

What you’ll need:

• 6+ years of experience with TV advertising and analytics.
• Exceptional analytical skills to lead TV efforts and guide decision making to achieve goals set to help grow the company.
• Strong leadership skills.
• Ability to combine creative and analytical mindsets for highly effective marketing.
• Excellent written and verbal skills.
• Work with the entire team to develop marketing strategies to target new customers.
• Experience overseeing eight figure annual media spend against performance metrics and optimize results.