The Director, Brand Marketing Partnerships is a key strategic management role on the global marketing team, responsible for growing and maintaining long-term strategic partnerships with new and existing lifestyle brands, including emerging technologies, mobile apps, social platforms, and digital media. This Director is a dedicated digital strategist with a true passion for uncovering emerging technologies and how to leverage them for strategic partnerships. This senior role will be responsible for leading a team with employees in NYC, Needham, and London.

Specific responsibilities include:

• In partnership with the Senior Director, Global Partnerships and VP, Brand Experience, establish a clear vision, roadmap and go to market strategy for lifestyle and technology partnerships and deliver against objectives and key results
• Possess a deep understanding of the technology sector especially in areas of innovation and strategic positioning with an emphasis on travel
• Be on the forefront of partnership marketing, advocating best practices and driving innovation by capitalizing on TripAdvisor’s suite of partner offerings
• Identify, develop and negotiate brand partnerships, co-marketing and promotional relationships with major brand partners who are a fit with the TripAdvisor platform
• Build and maintain a pipeline of new business prospects and develop and maintain strong relationships with key decision makers
• Turn insights & trends into compelling narratives reflecting how TripAdvisor platforms can turn a partner brand into a fully realized strategic partnership and with scale
• Ensure the business development teams fully manage the end-to-end process from business development, negotiations, execution and transitioning to account management
• Identify areas of growth for existing partners to capitalize and maximize
• Understand full scope of partner prospect business including industry trends and priorities and determine how a TripAdvisor partnership is a fit strategically
• Work closely with TripAdvisor Ad Sales and Ad Solutions to create enterprise-wide strategic partnerships
• Collaborate cross-functionally with key business leaders to drive solutions and opportunities for partnerships function

Hiring requirements:

• 10+ years of experience with brand partnership marketing and business development work with leading technology companies, digital media, or agencies
• Expert understanding of current technology landscape, key trends, insights and opportunities, with a deep and authentic rolodex of decision maker contacts in the lifestyle and technology sector

• Proven track record of developing, selling and executing a wide range of brand partnerships, promotional activations and cross platform relationship building
• Exceptional leadership that motivates and inspires a best-in-class team through clear direction that fully empowers the team to fulfill and execute their roles
• Results-driven individual with experience in developing high level relationship building and negotiation
• Strong attention to detail, highly entrepreneurial, creative, persistent and highly collaborative
• High energy and personality that thrives in a “Speed Wins” culture
• Strong experience in navigation and ability to work well across an organizational matrix and interfacing with brand marketing, product and engineering functions
• Excellent interpersonal communications skills with ability to formulate and articulate value points, contractual and technical requirements with partners and internal TripAdvisor teams
• Ability to uncover and foster high level influencers across many different types of categories and brands to develop mutually beneficially partnerships
• Considerable experience in global partnership deal negotiation and execution
• Understanding of product partnerships including APIs is a plus
• Strong presentation, written and verbal communications skills
• Travel is required

Education:

• BA/BS or equivalent experience required; MBA preferred

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