Digital Marketing Manager

| Cambridge

We’re looking for a versatile digital marketing manager to join our consumer marketing team. Do you love testing and scaling new marketing channels? Are you equally strong at identifying a target audience and the channels to reach them as well as analyzing and optimizing results? Do you have a good mind to participate in campaign strategy and creative direction but an appetite for rolling up your sleeves to get things done?

Responsibilities:

  • Participate in identifying and evaluating new paid marketing channels with an objective of efficient scale
  • Project manage the launch and optimization of new customer acquisition campaigns

    • Project manage the development of creative assets
    • Work with internal and external partners to implement campaigns & ensure proper tracking
    • Report on and optimize campaign performance

  • Partner with Algorithmic Traffic Acquisition team to optimize copy and creative for significant paid search and retargeting campaigns
  • Partner with CarGurus’ editorial team to analyze the impact of our social media outreach and identify levers to improve consumer engagement through our owned social channels
  • Perform regular and ad hoc reporting & analysis of campaign-specific and overall marketing performance
  • Report weekly and monthly on overall progress vs goals for traffic acquisition and site conversions; participate in identifying and executing on levers for ongoing performance improvement 

Qualifications:

  • Bachelor’s degree from a top tier school
  • 5+ years of relevant B2C digital marketing experience, preferably for a consumer website with meaningful scale
  • Strong knowledge of the digital and mobile marketing landscape – prior experience with Facebook and YouTube advertising a plus
  • Exceptional analytical skills - experience with Excel, Google Analytics, Looker and/or comparable analytics tools a must!
  • Detail-oriented and an excellent problem-solver. Can multi-task and juggle many simultaneous priorities
  • Ability to manage multiple priorities with limited oversight
  • Excellent project management skills
  • Exceptional communication skills, written and verbal
  • Ability to work both independently and collaboratively to deliver results
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Location

2 Canal Park 4th Floor , Cambridge, MA 02141
2 Canal Park 4th Floor , Cambridge, MA 02141

Perks of working here

401(K)
Commuter Benefits
Company Equity
Company Outings
Daily Meals Provided
Dental
Fitness Subsidy
Flex Work Hours
Happy Hours
Health Benefits
Generous Parental Leave
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