Do you love numbers? Does finding patterns in data excite you? As a Digital Analyst, you will be working alongside a world class Strategy and Editorial team on one of Skyword's premier technology clients. Your role: use data to tell success stories. Be an advisor to clients - showing them how to measure success. Dive deep into the numbers to uncover insights that fuel the program's evolution. Help Skyword's Services team uncover the true ROI of content!
Responsibilities
- Support key client programs in measuring the ROI of content marketing programs
- Partner with external analytics stakeholders on client and agency teams
- Communicate goal and conversion tracking requirements and configuration needs
- Consistently track, measure and report on all aspects of the content marketing program
- Use Marketing Automation tools to deliver value and leading client experiences
- Design, build and maintain reporting around conversion activity
- Use data to provide strategy direction to evolve a client’s content marketing program
- Work with cross functional teams to manage and present monthly, quarterly and annual metrics and analysis on content marketing program performance
- Implement conversion points for clients without their own analytics team
- Pull and utilize data to evaluate audience journey’s across multiple channels
- Work with other teams such as Editorial and Creative to create new content recommendations that drive business results
Qualifications
- 4+ years of relevant experience in reporting & data analytics
- Experience with multiple reporting/analytics tools such as Google Analytics and Adobe Analytics
- Ability to create campaigns and events within reporting/analytics tools
- Ability to identify solutions that minimize manual processes when extracting and manipulating data
- Advanced knowledge of Microsoft Office applications (Excel, PowerPoint) and SQL
- Strong problem-solving, critical thinking and decision-making skills
- Must be able to plan and manage multiple projects simultaneously
- Effectively prioritize tasks and meet client requirements for timeliness and accuracy
- Ability to work independently and own end to end responsibilities for project execution
- Ability to manage and work with both technical and non-technical team members and clients
- Proven ability at engaging and influencing functional leaders and stakeholders
Requirements
- Four-year degree is required (Bachelor’s degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline)
- Google Analytics certification (Adobe Analytics experience is preferred)
- Eloqua and Marketo experience required (Paradot is preferred)
- CRM Analytics experience
- Highly numerical mindset
Compensation and Benefits
Competitive salary; medical, dental, life, 401k and disability insurance plans; three weeks paid vacation; 11 paid holidays and an open, friendly work environment.
About Skyword
Skyword moves brands – and their content – forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their customers. With a powerful combination of enterprise-class technology, authentic voices, and professional services, Skyword propels clients’ content marketing programs to new levels of excellence. Skyword is a privately held company headquartered in Boston, MA, with offices in Palo Alto, CA, Pittsburgh, PA, New York City and Miami.
Skyword is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.