As Digital Advertising Manager you are responsible for developing, implementing and managing digital ad campaigns that promote brand awareness and generate leads. You will be a creative genius, have a data driven bias with experience targeting a big data and analytics community. You will be measured on website traffic and lead acquisition through programmatic advertising / retargeting, search engine marketing, and social media. Candidates will have a strong grasp of current digital strategies, brand development and be able to lead integrated digital advertising campaigns from concept to execution including optimization.

Creativity, out-of-the-box thinking, and excellent organizational skills are foundational traits for this role with experience of bringing to life brand strategies through digital advertising.

Key Responsibilities

• Work with graphic designers to create highly appealing, attention getting adverts.
• Plan and execute all social media and display advertising campaigns.
• Design, build and maintain DataRobot social media presence.
• Measure and report performance of digital advertising and social media campaigns, assess against goals (ROI and KPIs) and take recovery actions as required.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with Web Director to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Manage ad agencies.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Analyze how DataRobot brand is positioned in the market vs competition
• Translate brand strategies into go-to-market advertising campaigns
• Lead creative development and create motivating stimulus to get targeted population to “take action”

Skills

• 5+ years of commensurate experience.
• BS/MS degree in marketing or a related field.
• Proven working experience in digital advertising in B2B markets including IP targeting ABM campaigns.
• Demonstrable experience leading and managing social media and display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital advertising that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords, LinkedIn and Facebook campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.