The Mission

HubSpot’s Customer Advocacy Marketing Manager is responsible for building strong connections with happy customers. This marketer executes and creates efficiencies for programs like our customer advocacy programs, including HubSpot User Groups (HUGs) and our online advocate community. The Customer Advocacy Marketing Manager reports to the Manager of Customer Advocacy & Events under the Director of North America Funnel Marketing.

The Challenge

At HubSpot, our customers are at the center of all that we do. This role provides a unique opportunity to support and optimize HubSpot’s global customer advocacy strategy. In this role, the marketer will work closely with the global marketing, sales and services teams, and more.

Responsibilities

• Own execution and success for our global in-person HubSpot User Groups (HUGs) and online advocacy community
• Collaborate and communicate with key stakeholders both internal (HubSpotters) and external (HUG leaders and customers) to influence change and meet or exceed goals
• Develop and execute on a multi-channel customer community strategy to increase overall engagement and drive positive NPS
• Implement and manage scalable processes to promote HUG events to customers, secure and prepare HubSpot speakers, coordinate content, and track event success
• Work closely with the sales enablement marketer to best leverage customer advocates to support the sales cycle (i.e., customer references, case studies, product reviews)
• Evaluate opportunities to simplify and scale current customer advocacy processes using technology

Requirements

• 3-5 years of marketing experience
• Execute with keen attention to detail and accuracy
• Excellent and effective communication skills across multiple teams and levels
• Strong project management skills and ability to prioritize tasks
• Ability to handle multiple priorities, projects, and people at once with converging deadlines and comfortable adapting priorities in a fast-paced environment
• A self-starter who is inventive when solving problems and resourceful in finding answers when information is not readily available
• Technology-first approach to streamlining complex processes
• Ability to build strong relationships and work cross-functionally across with internal teams and external customers
• An analytical and data-driven approach to problem solving
• Global mindset, regardless of location or language

Other Desired Skills and Experience

• Experience in event management or public relations
• Have experience with HubSpot, inbound marketing and sales
• Basic design or coding experience
• Bachelor's degree required

Hi. We’re HubSpot. HubSpot is on a mission to help businesses grow globally. Thousands of customers worldwide use HubSpot inbound marketing and sales software to transform the way they attract, engage, and delight customers. Through its unique approach to company culture, HubSpot has also redefined how people work and live. Our commitment to autonomy, flexibility, and transparency prompted the creation of our Culture Code, which has gone viral, amassing more than 2M views. Ensuring that our customers and employees are continually growing and learning has helped make HubSpot a Best Place to Work in the eyes of Glassdoor, Fortune, Entrepreneur, Inc. The Boston Globe, and the Boston Business Journal. Founded in Cambridge, MA in 2006, HubSpot has offices in Portsmouth, NH; Dublin, Ireland; Sydney, Australia; Singapore; Tokyo, Japan; and coming soon to Berlin, Germany.