Customer Advocacy Marketing Manager

| Cambridge

The Mission

HubSpot’s Customer Advocacy Marketing Manager is responsible for building strong connections with happy customers and leveraging these relationships to aid the sales team with new business deals. This marketer manages programs like our HubSpot User Groups (HUGs), customer references, case studies and product reviews. The Customer Advocacy Marketing Manager reports to the Manager of Customer Advocacy & Events under the Senior Manager of North America Funnel Marketing.

The Challenge

At HubSpot, our customers are at the center of all that we do. This role provides a unique opportunity to adapt and build an entirely new strategy for HubSpot to engage customer advocates globally. In this role, the marketer will work closely with the global marketing, sales and services teams, and more.

Responsibilities

  • Devise an engaging and compelling vision for HubSpot’s global customer advocacy strategy
  • Own execution and success for our global in-person HubSpot User Groups (HUGs), customer references, case studies and product reviews
  • Collaborate and communicate with key stakeholders both internal (HubSpotters) and external (HUG leaders and customers) to influence change and meet or exceed goals
  • Implement and manage scalable processes to promote HUG events to customers, secure and prepare HubSpot speakers, coordinate content, and track event success
  • Enable the sales and services teams to best leverage customer advocacy tools (i.e., HUGs, customer references, case studies, product reviews) to impact new sales and customer lifecycles
  • Evaluate opportunities to simplify and scale current customer advocacy processes using technology
  • Measure and report on program performance through agreed KPIs
  • Develop and execute on a year round, multi-channel customer community strategy to increase overall engagement and drive positive NPS

Requirements

  • 3-5 years of marketing or sales enablement experience
  • Execute with keen attention to detail and accuracy
  • Excellent and effective communication skills across multiple teams and levels
  • Strong project management skills and ability to prioritize tasks
  • Ability to handle multiple priorities, projects, and people at once with converging deadlines and comfortable adapting priorities in a fast-paced environment
  • A self-starter who is inventive when solving problems and resourceful in finding answers when information is not readily available
  • Technology-first approach to streamlining complex processes
  • Ability to build strong relationships and work cross-functionally across with internal teams and external customers
  • An analytical and data-driven approach to problem solving
  • Global mindset, regardless of location or language

Other Desired Skills and Experience

  • Experience in event management or public relations
  • Have experience with HubSpot, inbound marketing and sales
  • Basic design or coding experience
  • Bachelor's degree required

Hi. We’re HubSpot. HubSpot is on a mission to help businesses grow globally. Thousands of customers worldwide use HubSpot inbound marketing and sales software to transform the way they attract, engage, and delight customers. Through its unique approach to company culture, HubSpot has also redefined how people work and live. Our commitment to autonomy, flexibility, and transparency prompted the creation of our Culture Code, which has gone viral, amassing more than 2M views. Ensuring that our customers and employees are continually growing and learning has helped make HubSpot a Best Place to Work in the eyes of Glassdoor, Fortune, Entrepreneur, Inc. The Boston Globe, and the Boston Business Journal. Founded in Cambridge, MA in 2006, HubSpot has offices in Portsmouth, NH; Dublin, Ireland; Sydney, Australia; Singapore; Tokyo, Japan; and coming soon to Berlin, Germany.

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Location

25 First Street, 2nd Floor, Cambridge, MA 02141
25 First Street, 2nd Floor, Cambridge, MA 02141

Perks of working here

Company Outings
Flex Work Hours
Onsite Gym
Tuition Reimbursement
Unlimited PTO
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