TripAdvisor is looking for a talented and inspirational creative leader that brings together product centric design with a strong brand sensibility. The role requires individual to have a solid track-record of interactive design experience working with large consumer websites and associated online marketing campaigns. Individual must have experience working with product / business partners to translate business and brand goals into creative executions that have demonstrated impact.

The Creative Director role will oversee 2 creative groups – core product designers and the brand creative team. Working closely with Product Managers, the Creative Director will be responsible for designing website experience [features, functionality, core pages] to deliver on business goals while enhancing the user experience. In addition, working with Brand Marketing leadership, the CD will be creating high-performance marketing campaigns to drive member acquisition, engagement, conversion, and repeat.

Responsibilities include:

• Develop and execute strong design vision for TripAdvisor brand across website [desktop & mobile] and marketing campaigns
• Partner with Product team to translate business goals into strong design elements that can deliver on key business metrics, elevate site design, and enable a strong user experience
• Partner with Brand Marketing to develop strategically sound and holistic brand and marketing creative executed with excellence and leveraged across all touch points (including mobile and offline advertising); creative programs must meet business objectives and advance our brand strategy
• Ensure designs and interfaces communicate consistent, effective experiences and messages across a wide range of deliverables; ensure design across all mediums are in alignment with core site and branding strategy
• Identify, sharpen, and evolve brand vision and value through creative communications
• Lead style guide development with product, brand, and engineering partners to enhance design and enable more consistent user experience across the web-site
• Create and evolve global brand guidelines; manage and oversee development and sharing of global identity assets and templates; development and management of all new and existing brand marks
• Unify global vision across all TripAdvisor points of sale, lead creative development and adaptations
• Provide quality control over concepts and projects
• Lead team of 15+ core and brand design and copy staff – hire, supervise, mentor, and inspire the creative team
• Raise creative excellence in all POS and help infuse brand identity into corporate culture, helping us "live the brand"

Desired skills and experience:

• Minimum of 10-12 years of experience leading and managing teams
• UX based, product and brand oriented design portfolio
• Ability to work with Product Marketing teams and translate product and business goals into impactful design; An ability to support creative goals and business objective
• Knowledge across multiple devices (e.g., tablet, mobile, etc.) – mobile design experience strongly preferred
• Powerful portfolio of a creative that demonstrates originality, innovation, problem-solving, and personal expression
• Experience creating and managing global brand identity systems
• Strong communication, organizational and problem-solving skills
• Has conviction to champion their perspective but are also able to successfully collaborate with other point of views
• An innate ability to simultaneously support creative goals and business objectives
• A talent for managing multiple projects simultaneously, from concept to completion; exhibit flexibility and ability to create multiple creative concepts and speed
• Flexible and open to change and new information; adapts behavior and work methods accordingly
• Strong interpersonal skills; a team player, positive highly collaborative, and ability to negotiate, and innovative thinker
• Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people
• Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events
• Clear communication through expression of facts and ideas in a clear, convincing and organized manner
• International/multi-language interactive experience a plus
• Bachelors or Masters degree in Graphic Design or related field in Information Design, Interaction Design, Human Factors; Basic understanding of CSS, HTML-5
• Strong negotiating and communication, organizational and problem-solving skills

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