Job Summary

As Content Marketing Manager, you will be responsible for accelerating our inbound marketing capability by developing content to reach, engage and convert new customers. Together with a team of professional writers, you will create content that engages business executives, IT practitioners and data scientists, share this content on the channels they use in a timely manner and measure the effectiveness of our content to maximize SEO and refine the content process. Your success will measured by inbound opportunities and positive sentiment in social media.

You are a creative marketing professional with a writing background in the data analytics domain. You have management experience and the ability to prioritize and schedule workload to maximize the needs of a broad audience, which includes sales and business development.

Key Responsibilities

• Design content marketing strategies and set short-term goals
• Monitor social media and respond to content placement opportunities
• Undertake content marketing initiatives to achieve business targets
• Collaborate with design and writing teams to produce high quality content
• Develop editorial calendar, delegate tasks and ensure deadlines are met
• Edit, proofread and improve content
• Optimize content based on SEO and Google Analytics
• Analyze web traffic metrics
• Share content through various channels, ensuring strong web presence
• Receive customer feedback and generate ideas to increase customer engagement

Skills

• 3+ years Content Marketing Manager experience within the data analytics domain
• Proficiency in WordPress or other Content Management Software
• Understanding of the web publishing landscape and requirements
• Editorial mindset with an ability to predict audience preferences
• Hands on experience with SEO and web traffic metrics
• Expertise in social media platforms
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• BSc degree in Marketing, Journalism or relevant field
• Must be a working manager, willing to roll-up your sleeves and get the job done