Content Manager

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As the Content Manager, you’ll join us in finding, attracting, and engaging a small business audience, for Constant Contact’s products, services, and programs, while influencing their behavior through content over time (text, audio, video and images), leading target audiences toward taking profitable business actions.

Reporting to the Director of Content Marketing, your world will be all about gaining a deep understanding of a small business audience and the brand’s offerings to create commercial, educational content that challenges them to be more successful.

Specifically, the Content Manager is responsible for actively growing readership for the brand’s blog and ensuring that our content channels meet or exceed reach and referral goals set by the organization. Through leverage internal partnerships that include product marketing, acquisition marketing, indirect marketing, and channel enablement, you’ll help drive customer success for our existing base, as well as introduce the brand to a wider audience driving trials, new customers, and leads for the organization.

What You'll Do:

Content Creation

  • Creating written and visual content for the blog posts, scripts, guides, newsletters, and social channels representing the voice of the customer.
  • Developing customer success stories through research and interviews. As part of this responsibility, the Content Manager works with internal teams to package and deliver these stories in a format that meets their needs.
  • Experimenting with new content forms and strategies to identify new channels to help increase exposure for content, and working with internal stakeholders to actively grow existing channels — including search, social, email, and other syndication.

Content Management

  • Overseeing a team of internal and external contributors, while setting and maintaining editorial requirements and standards.
  • Creating and implementing a strategic content calendar for the brand blog and email newsletter.
  • Managing library of educational assets including guides, eBooks, and checklists —working with internal teams to help expose these assets to relevant audiences.

Reporting and Analytics

  • Determine appropriate goals and key performance indicators
  • Track effectiveness of content and social strategy
  • Interpret insights and community conversations into actionable recommendations
  • Develop monthly, quarterly, and yearly performance reports

About You:

  • Bachelor’s degree in English or marketing desired
  • 3+ years’ experience in content development, editing, and social media required
  • Familiarity with WordPress a plus
  • Experience with online marketing, email marketing, and/or a small business customer audience preferred, but not required
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Location

Reservoir Place 1601 Trapelo Road, Waltham, MA 02451

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