Why 150,000 brand managers, marketers and creatives turn to international startup Bynder

by Justine Hofherr
April 4, 2017

In 2017, marketing teams are under serious pressure.

Tasked with creating more content and media than ever before, marketers must adapt to the needs of multiple channels and markets.

Bynder, an Amsterdam-based martech startup, aims to solve this problem.

Bynder’s marketing software keeps teams on the same page for real-time collaborative edits and approvals, file sharing and storage, and auto-formatting for channels and file types — all through one central hub for company-wide materials and messaging.

This type of digital asset management prevents companies from making serious mistakes, said Chris Lang, president of Bynder U.S.

“What we’re seeing now is that digital usage in 2017 is going to surpass every past year of digital consumption combined,” Lang said. “When you think of that from the perspective of a digital asset management company, that’s crazy. We’re just going to expand exponentially.”

And with a recent round of $22 million in funding in August 2016, Bynder plans on doing just that.

In 2017, the company plans to grow their sales, marketing, customer success and development teams — especially in Boston, where the current employee headcount sits around 53.

Founded in 2013 by CEO Chris Hall, Bynder currently operates offices across the Netherlands, U.K., U.S., Spain and UAE.

The startup chose Boston as its first U.S. home in part because of the impressive talent pool funneled from nearby universities. 

Bynder's platform services more than 150,000 users across more than 350 brands around the globe including Groupon, Spotify, KLM Royal Dutch Airlines, Logitech and AkzoNobel.

But over the past couple of years, the growth of digital media made it clear that companies of all size and industry need a place to store their digital content and media.

That’s why Bynder supports small creative agencies all the way up to huge brands like Lacoste, Avis and Eventbrite.

“There’s no such thing as marketing versus digital marketing,” Lang said. “Digital is just implied at this point. Questions about how much and how often people are viewing media and content are going through the roof, which makes for a really good market for us.”


Photos via company

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